Sunrise Sports & Entertainment and the Florida Panthers proudly announced the formation of the Pillar Partners – a special designation and collection of benefits developed to recognize the organization’s key marketing partners.

The initiative was designed to create even more equity in SSE’s marketing partnerships, as well as create a clear line between the Pillar Partners and the rest of SSE’s valued sponsors.

Pillar Partners will receive exclusive benefits such as branded recognition throughout the BB&T Center, permanent signage on the arena horseshoe fascia, print advertising in SSE publications, exclusive rights to the Pillar Partners logo, identification at arena VIP entrances, permanent VIP parking and exclusive Partner trips. Even more details and benefits will be announced in the coming weeks.

The Premier Pillar Partner is BB&T. Pillar Partners are: ADT Security Services, Baptist Health, Dex Imaging, Ford, FS Florida, Gold Coast Beverage Distributors, JetBlue, Lexus, Southern Wine & Spirits, Venue Kings and Xfinity (Comcast).

For more information on the Pillar Partners program, please call the Brand Activation office at 954.835.7328.

Premier Pillar Partner


Pillar Partners

ADT Security Services Baptist Health xfinity
Dex Imaging FS Florida
Gold Coast Beverage Distributors JetBlue Lexus