Premium Seating

Premium Seating, a division of Sunrise Sports & Entertainment, is solely dedicated to provide you the most elite guest experience in the professional sports and entertainment industry.

Our goal is for you and your guests to experience the hospitality and service you would expect from the world’s finest hotels, restaurants and resorts, but in an arena club. 360 Premium is a full-circle service model dedicated to your 360-degree experience.

From the minute you become a member, through every step you take inside the BB&T Center on event night, 360 Premium is there to ensure that your experience can be described using only one word: perfect.


Experience South Florida’s most exclusive club in the nerve center of one of the world’s premier sports and entertainment venues. When you are in Club RED, you are in the heart of the action.


Enjoy exclusive access to a full-service bar with complimentary beer and wine, all-inclusive specialty buffet and tremendous sightlines for concerts, shows, and Florida Panthers games in the ADT Club.



Picture yourself in a private luxury suite enjoying a sold out concert or an exciting sporting event with valued clients, potential business partners, employees or friends and family.




 Sky Club was designed to recreate the unique atmosphere of the original. Here you can feel the excitement and fun of a sport’s bar accompanied by the unique energy of the arena.