Jul 16, 2012

Coca-Cola Renews Marketing Partnership With SSE

SUNRISE, FL – Sunrise Sports & Entertainment announced today that The Coca-Cola Company has renewed its marketing partnership with the Florida Panthers and the BankAtlantic Center. An original marketing partner of SSE, Coca-Cola has been with the franchise since its inception in 1993 and has had a presence inside the BankAtlantic Center since the arena opened in 1998.

“We’ve developed a great relationship with Coca-Cola as our longest-tenured marketing partner and we’re thrilled to continue our partnership,” said SSE president & chief operating officer Michael Yormark. “We’re also excited about the synergy between Coca-Cola’s iconic red color and our RED Rising marketing campaign, which may offer even more opportunities for innovative promotional initiatives in the very near future.”

As part of the renewed partnership, Coca-Cola will receive in-arena signage including the Coca-Cola Food Courts, television, radio and print advertising and pouring rights at both the BankAtlantic Center and the Saveology.com Iceplex – the Panthers’ official practice facility.

The six Coca-Cola Food Courts give the company the opportunity to merchandise its products at point-of-sale. The branding and merchandising package remains a best-in-class, in-arena marketing program developed by SSE and Coca-Cola to help market concessions more effectively. Coca-Cola products will be available at every BankAtlantic Center concession and served in official Coca-Cola branded cups. SSE and Coca-Cola will also partner for a number of on and off-site unique retail activation opportunities.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter attwitter.com/CocaColaCo.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers hockey club and internationally recognized concerts and events, the Broward County-owned BankAtlantic Center is one of the top ranked venues of its kind in the world.