FAU and Sunrise Sports & Entertainment Announce Innovative Marketing Partnership

SUNRISE, FL – Sunrise Sports & Entertainment and Florida Atlantic University have announced a dynamic and innovative marketing partnership that features SSE securing events and concerts for FAU Stadium. As part of the agreement, the BB&T Center potentially will host a FAU non-conference basketball game or tournament during the 2013-14 season and the University will have an increased presence at Florida Panthers home games in Sunrise.
SSE’s highly-successful event programming team, which currently has the BB&T Center ranked No. 18 in the country by Pollstar – the only trade publication covering the worldwide concert industry – will focus on booking shows, developing a concert series and bringing other entertainment events to FAU Stadium. Opened in 2011 on the University’s Boca Raton campus, the 29,419-seat stadium is home to the Owls football team and is the only college football venue in the country with a view of the ocean.
FAU’s men’s basketball team, led by Coach Mike Jarvis, has played two games at BB&T Center. The Owls faced the University of Miami on Dec. 19, 2009, and Dec. 17, 2011, with both games part of the annual Orange Bowl Classic.
“We are thrilled to announce this exciting and unique new partnership with Florida Atlantic University,” said Michael R. Yormark, SSE president. “FAU is a university on the rise with a growing athletic program and an incredible new football stadium that gives us the opportunity to attract quality programming to their venue. Our staff at SSE is excited about the opportunity to work with FAU, President Mary Jane Saunders, Athletic Director Patrick Chun, and their staffs to help fulfill their grand vision for this incredible university.”
FAU will receive exposure through BB&T Center signage and a variety of SSE’s internal media assets, including radio, television, upper-level billboards and LED ribbon boards during all BB&T Center concerts, shows and Panthers games. FAU students will be able to take advantage of discounted tickets available one hour prior to every Panthers regular-season game and select BB&T events.
In addition, the Panthers will host FAU Owls Nights. As part of the festivities, members of the FAU community will be able to take advantage of ticket, drink and food specials by presenting their Owl Card; the FAU mascot, “Owlsley,” and cheer/dance team will greet fans and perform during intermissions; and FAU messaging will dominate game-day platforms such as the center ice scoreboard and in-game announcements on television and radio.
SSE is also offering semester-long internship programs for FAU students in the music business administration and sports management curriculum, while SSE executives will serve as guest speakers for FAU classes and events.
“This is an innovative partnership,” said Chun, who oversees an athletic department featuring 19 varsity sports and nearly 450 student-athletes. “Michael Yormark and the Sunrise Sports & Entertainment team are well-respected not only in this market but throughout the entire sports industry. We are excited about the partnership and look forward to working together.”
SSE, the premier company of its kind in South Florida, has the option to sell naming rights to FAU Arena. Nicknamed “The Burrow,” FAU Arena is home to the Owls men’s and women’s basketball and women’s volleyball teams.
Florida Atlantic University Athletics:
FAU Athletics is comprised of 19 intercollegiate teams involving 450 student athletes that compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, track, and volleyball. The Owls are a NCAA Division I-A (FBS) institution and compete in the Sun Belt Conference in all but men’s soccer, which participates in the Mid America Conference. The Owls have been playing football since 2001 and have captured two bowl games. Cheer and dance are also part of the athletic department family and represent the University annually in competition and within the community.
About Florida Atlantic University:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six-county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of three signature themes – marine and coastal issues, biotechnology and contemporary societal challenges – which provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship.
For more information, visit www.fau.edu.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook . Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.