Mar 26, 2013

Orangetheory® Fitness Joins SSE As Official Marketing Partner Of The Florida Panthers And BB&T; Center

SUNRISE, Fla. – Sunrise Sports & Entertainment Sunrise Sports & Entertainment announced today that Orangetheory® Fitness – the group interval fitness studio with 100 nationwide locations including 14 in South Florida – has joined the organization as an official marketing partner of the Florida Panthers, the BB&T Center and the Saveology.com Iceplex.
“Orangetheory® Fitness is an exciting new partner for the Panthers and the BB&T Center as their brand continues to grow nationally while the popularity of their South Florida studios is off the charts,” said SSE Vice President of Marketing & Brand Strategy Steve Ziff. “That said, we believe strongly that the synergies and the innovative nature of this partnership can help raise Orangetheory®’s local and National profile even further.”
The integrated marketing partnership features in-arena digital signage, tabling at Panthers games and BB&T Center or Saveology.com Iceplex events, a designated Florida Panthers “Fitness Day”, and the opportunity to launch co-promotional marketing campaigns utilizing the Panthers brand and likenesses.
Orangetheory® Fitness is the energizing group interval fitness concept that is sweeping the nation! Orangetheory® Fitness is a one-of-a-kind workout broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, rowing machines, SBT suspension training and free weights to tone your body and gain energy throughout the day.
Orangetheory® Fitness has been featured in The New York Times as an effective new plateau-busting workout in which participants can burn up to 900 calories in a 60-minute session. Backed by the science of post-exercise oxygen consumption (EPOC), our heart-rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy.
The result is what Orangetheory® refers to as the “Orange Effect” – more energy, visible toning and extra calorie burn for up to 36 hours after your workout! 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.