Sunrise Sports & Entertainment and the Florida Panthers proudly announced the formation of the Pillar Partners – a special designation and collection of benefits developed to recognize the organization’s key marketing partners.
“As the name suggests, the Pillar Partners are vital to the foundation of our business,” SSE President and Chief Operating Officer Michael Yormark said. “They are the partners that help our business continue to grow. That being said, they deserve special recognition for their contributions.”
The initiative was designed to create even more equity in SSE’s marketing partnerships, as well as create a clear line between the Pillar Partners and the rest of SSE’s valued sponsors.
Pillar Partners will receive exclusive benefits such as branded recognition throughout the BB&T Center, permanent signage on the arena horseshoe fascia, print advertising in SSE publications, exclusive rights to the Pillar Partners logo, identification at arena VIP entrances, permanent VIP parking and exclusive Partner trips. Even more details and benefits will be announced in the coming weeks.
The Premier Pillar Partner is BB&T. Pillar Partners are: ADT Security Services, Dex Imaging, Ford, FS Florida, Gold Coast Beverage Distributors, JetBlue, Lexus, Office Depot, Party City, Southern Wine & Spirits, Venue Kings and Xfinity (Comcast).
For more information on the Pillar Partners program, please call the Brand Activation office at (954) 835-7328.
Sunrise Sports & Entertainment and the Florida Panthers proudly announced the formation of the Pillar Partners – a special designation and collection of benefits developed to recognize the organization’s key marketing partners. 
