Sep 16, 2013

Stolichnaya Premium Vodka Joins SSE As Presenting Sponsor Of Club RED At The BB&T; Center

Club RED by Stoli® is the industry’s premier all-inclusive club located at center ice in the BB&T; Center’s lower bowl and open for all games and events

Sunrise Sports & Entertainment announced today that Stolichnaya® Premium Vodka has joined the organization as the official presenting sponsor of Club RED, the premier all-inclusive club in the sports and entertainment industry. Club RED by Stoli® is located at center ice in the BB&T Center’s lower bowl and is open for all arena games, concerts and events.

In addition, Stolichnaya will be the official vodka of the Florida Panthers (@FlaPanthers) and the BB&T Center (@theBBTCenter) through the 2013-14 season.

Club RED opened to rave reviews prior to the 2013 Florida Panthers season and is now more than 80-percent sold out.

As part of this fully-integrated marketing partnership, Stolichnaya will be the exclusive vodka of Club RED and will be attached to all Club RED signage, collateral and marketing materials. Stolichnaya will also receive exposure through all of SSE’s internal media assets including in-game, outdoor, television, radio, print, online, social media and more.

“It is a natural fit to pair Club RED – the industry’s premier all-inclusive club – with a premium brand such as Stolichnaya,” said SSE Sr. Vice President of Marketing & Brand Strategy Steve Ziff. “We are thrilled to welcome Stoli to the SSE family of partners and look forward to working with their team to raise their overall brand awareness in the South Florida market and beyond.”

“Stoli is excited to partner with the Florida Panthers and the BB&T Center to provide fans with the ultimate premium experience as the world’s most original vodka,” said Mike Oringer, Stoli USA Senior Vice President of Innovation & Trade Marketing. “We’re thrilled to gain visibility in this important market and give Club RED guests the opportunity to experience the complete range of Stoli offerings including elit by Stolichnaya, our ultra-luxury vodka.”

Club RED is the finest and most innovative club of its kind in the industry and features top-notch cuisine, incredible furnishings, first class customer service, unmatched location and sightlines, and more. Individuals interested in Club RED all-events memberships should contact Vice President of Sales & Fan Experience Shawn Kuzmin at [email protected] or by phone at 954-835-7277.

Since opening, Club RED has been featured in the Wall Street Journal, SportsBusiness Journal, Sun Sentinel Lifestyle Section, on Channel 7’s Deco Drive, and more.

Club RED was designed by famed Kansas City-based 360 Architecture. SSE worked exclusively with local vendors on the club’s construction including Moss Construction, who was the general contractor on the project, and other local businesses.

Stolichnaya® Premium vodka is known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya® is a brand constantly on the verge. The Stolichnaya® portfolio includes Stolichnaya® Premium vodka, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Wild Cherri™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, Salted Karamel, Hot and Sticki™. For more information visit www.stoli.com or follow on Facebook and on Twitter.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers Social Media is powered by Ford – follow us on Twitter and Facebook . Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.