Feb 4, 2013

VPX & Redline Extend Partnership With Florida Panthers And BB&T; Center

Redline continues as Official Energy Drink of the Panthers and BB&T; Center

SUNRISE, Fla. –Sunrise Sports & Entertainment announced today that VPX Sports Nutrition has extended its marketing partnership with the Florida Panthers and the BB&T Center.

Featured in this fully-integrated multi-year partnership is Redline Xtreme remaining the Official Energy Drink of the Panthers and BB&T Center in addition to the naming rights of the “Redline Lady Panthers.”

VPX has been a marketing partner with SSE since 2011, which at the time represented its first team and arena venue sponsorship.

“We are thrilled to extend and grow our innovative marketing partnership with VPX Sports Nutrition and Redline,” said SSE President Michael R. Yormark. “VPX’s decision to take our partnership to the next level is a testament to SSE’s ability to activate its corporate partnerships with unique branding elements such as the Redline Lady Panthers, official team energy drink, and more.”

“VPX / Redline is excited to fuel explosive growth with our expanded world-premier BB&T Center and Florida Panthers alliances. These relationships provide an important opportunity to interact and form personal connections with the fans at many professional sporting events, concerts etc. This unique approach enhances the consumer experience and is unmatched by traditional marketing in regard to brand awareness and loyalty,” said Jack Owoc, CEO VPX / Redline.

Also as part of this partnership, Redline Xtreme Energy Drink and the new BANG energy drink will be available at the BB&T Center and Saveology.com Iceplex, while VPX will receive significant in-arena signage and exposure through all of SSE’s internal media assets including television, radio, online, print, social media and outdoor. VPX also receives special designations including: Redline as the official energy shot, Protein Rush official protein drink, VIVO 360 official nutrition program and diet and Meltdown UltraGenomics book as nutrition and supplement book of the Florida Panthers.

VPX Sports Nutrition was founded 1993 with a clear vision: To produce the highest quality sports nutrition supplements available for serious individuals who demand science-backed products that deliver on what they promise. VPX /Redline continues to release new innovations proudly maintaining its distinction as the "Frontrunner in Sports Nutrition". Follow Jack Owoc on Twitter. For more information visit: http://vpxsports.com

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.